The other week I was sitting in a medical waiting room reading, as you do, a copy of Reader Digest. There was an intriguing article about Jackie Heinricher, her Booshoot company, and the plan to bring large scale bamboo cultivation to North America. At the time I thought I should follow up on that story. So I was very surprised to come home and find in my email inbox a missive regarding outdoor sock company Bridgedale’s connection with Booshoot and their Plant A Boo campaign. It seems once upon a time the US had 5 million acres of bamboo under crop. The Plant A Boo project is looking to reinvigorate this swift growing g...Friday, July 3, 2009
Bridgedale Adds Bamboo Socks And Reduces Global Warming
The other week I was sitting in a medical waiting room reading, as you do, a copy of Reader Digest. There was an intriguing article about Jackie Heinricher, her Booshoot company, and the plan to bring large scale bamboo cultivation to North America. At the time I thought I should follow up on that story. So I was very surprised to come home and find in my email inbox a missive regarding outdoor sock company Bridgedale’s connection with Booshoot and their Plant A Boo campaign. It seems once upon a time the US had 5 million acres of bamboo under crop. The Plant A Boo project is looking to reinvigorate this swift growing g...
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