ZipCar has used a variety of innovative advertising techniques for a new market (Image Via PSFK.com) The day after ZipCar turns a profit will find us asking some big questions about the potential split between smart growth, the next generation of electric vehicles â€" and the possibility of a completely different path. As I pointed out in my last post, car sharing has become a serious force in mobility - and with ZipCar going public in 2010, we might change how we think about getting from A to B...Tuesday, June 23, 2009
The Day After Zipcar Makes a Profit – Part II
ZipCar has used a variety of innovative advertising techniques for a new market (Image Via PSFK.com) The day after ZipCar turns a profit will find us asking some big questions about the potential split between smart growth, the next generation of electric vehicles â€" and the possibility of a completely different path. As I pointed out in my last post, car sharing has become a serious force in mobility - and with ZipCar going public in 2010, we might change how we think about getting from A to B...
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