William Stanley Jevons noted in 1885 that when coal burning got more efficient, people burned more coal. "If the quantity of coal used in a blast-furnace, for instance, be diminished in comparison with the yield, the profits of the trade will increase, new capital will be attracted, the price of pig-iron will fall, but the demand for it increase; and eventually the greater number of furnaces will more than make up for the diminished consumption of each."Or today, one can build bigger monster homes because they cost less to heat, like this ridiculous second home built out of Read the full story on TreeHugger
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